Travel to unique locations, fulfil your mission as a teacher and transform lives.
All the while making an income as a retreat leader and enjoying complete freedom from 9-5.
All of these are closer than you think. I’ve done this for 12 years and I’m ready to support you on your journey. Let me take you there.
Does this sound like you?
I’m passionate about teaching yoga but running out of steam. I feel like a exhausted zombie and need a more scaleable model of teaching that will help me work independently.
I've tried running retreats but bookings were inconsistent and I realised I'm lacking strategy to make it really successful.
My dream is to create a retreat business but there are so many things I have no idea about: finding the right location, contracts with retreat partners, legal, promotion. I want to learn from someone who has actually built a retreat company and has lots of real life experience in this.
I've created retreats before but feeling stuck in my business and need support to grow it and find joy in this work again.
From hustle and confusion to creating in-demand retreats with confidence and clarity in 7 weeks
It’s time to change the way you work! Welcome to 7-week live training that will enable you to launch or scale your profitable retreat business and attract your dream clients.
Programme of the training
Week 1
Your Voice + Your Ideal Client
No more generic retreats – let’s find your unique voice and offering that will make you stand out and make your positioning a piece of cake!
How to find your voice as a teacher and discover your unique superpowers
Discover your genius zone : sweet spot where your best offering meets the demand
Meet your audience and create your Ideal Customer Avatar
Understand clients' needs and challenges
Find out how you can serve them best (and take the guesswork out of this!)
Week 2
Your Unique Offer: The Power of Clarity
No more vague descriptions and undecided clients. Yes to a unique and clear offer.
How to create your juicy Signature Offer
Optimise your energy and maximise the transformation, joy and profit
Save time and simplify your decision making process for both yourself and your clients (the "Apples-and-Peaches" principle)
Week 3
Where + When
My secret tips to finding the best retreat locations around the world.
Location, dates + budget - get these 3 factors right and you significantly improve your retreat's success
Location selection will make or break the retreat. I'll teach you all you need to know to become a brilliant location scout. You'll create a list of location criteria for your retreats, get clear on the questions you need to ask your location partners before you lock the deal and much more. This will save you thousands of euros - learn from my mistakes instead of losing money
Week 4
Legal + Practical Made Easy
A solid practical foundation for running retreats – take my knowledge and experience and save tons of time and stress.
Everything you need to know about contracts, T&C and insurances. I spent years figuring it out so you don't have to
Agreements: transparent, simple and and to-the point - for yourself and your clients
Week 5
Strategy + Systems
Goodbye overwhelm and hello efficient simplicity
Simple and systematic workflow: happy minimalist strategy
Set everything up with me: social media, website, newsletter
Set up effective systems that save you time every day
Week 6
Fill Your Retreats!
How to create your personal strategy for promoting retreats based on your ideal client profile and how to test it
5 golden promotion rules that will save you time and money
Expert positioning + PR
Platforms and directories: what works and what doesn't
Week 7
Creating your own roadmap
Integration + Action week
You're ready to plan your own retreat - let's go!
Meet Your Teacher
Hello, I’m Elena Mironov, a Zurich-based retreat expert, yoga teacher and therapist.
Twelve years ago, I was a yoga teacher barely scraping by and clueless about how to run
By today, I’ve led 145 retreats on five continents.
Over 90% of the retreats I’ve offered have sold out.
85% of my clients are repeat clients – coming back to enjoy my retreats year after year.
After having fulfilled my dream of creating a successful retreat company, my mission now is to pass on my extensive experience and knowledge in order to empower teachers and facilitators.
With my support, you’ll become a stellar retreat expert, transforming the lives of your dream clients while making a great income doing what you love in the most beautiful locations around the world.
I've walked my talk and learned from my mistakes. I've got a huge real life experience of running successful retreats and have built a business from the ground up without any investors. This made a guide who can take you from where you are to where you want to go. Ready?
My gift is making complex things simple and passing my knowledge and experience to others in a clear and practical way. This means that we can cut the filler, get right to the point and save you time and energy.
I've been immersed in retreat industry for over a decade so I'll teach you most important principles to create a thriving retreat business. One of them is the choice of location. I've done lots of work for you so you don't have to spend time and money on scouting and negotiating the group deals (unless you want to!)
FEATURED IN
What’s inside
Live classes with Elena
Recordings available if you miss the live delivery
Hands-on assignments
Training buddy to test your learning and support each other
Your questions answered by Elena
Bonus resources
Training buddy to test your learning and support each other
Training content is mobile and tablet friendly
Complete at your own pace
Access the training for 3 extra months
Never launched a retreat before?
We'll cover:
Planning -> What should be my first steps towards creating a retreat?
Ideal Client Avatar -> Who is my ideal client who will most benefit from my unique skills and will continue to join my retreats year after year?
Your unique value proposition -> What sets me apart from other teachers and what special skills should I incorporate into my teaching and retreats?
Location and “speed dating strategy” in location selection -> Where should I offer the retreats? How can I be sure this location is a perfect fit for my offer? What questions should I ask before I decide on location?
Pricing -> What is the right price point for my retreats?
Programme planning -> How do I create an irresistible and balanced programme for the retreat, offering exactly what my ideal client wants?
Offer design -> How do I put together an irresistible no-brainer offer that makes the client say YES instead of having to think about it for weeks.
Already tried running retreats and realised you’re missing certain key ingredients?
You’ll receive support with:
Legal made easy -> How do I protect myself legally in case something goes wrong (pandemics, volcano eruptions etc)?
Contracts made easy -> What contracts should I have in place with accommodation providers and co-teachers?
Business collaborations -> How do I establish successful and mutually profitable collaborations with hotels and retreat centers?
Marketing -> How do I actually attract the right clients and fill the group with the right people consistently and risk-free?
Attracting the right clients regularly -> Where can I reach them?
Already running retreats but struggling to scale?
We'll tackle:
Vision -> What is my dream scenario for expansion?
Collaborations -> How to find the right co-teachers and assistants and what should I pay them?
Pre-retreat and on-location coordination -> How to make the actual retreat programme run smoothly?
Continuous expansion without chaos and burnout
-> SOPs (standard operating procedures) and systems including marketing for repeatable success
Burnout prevention -> How do I grow my team and delegate wisely – including how to know what to delegate and what NOT to delegate.
This programme is NOT:
It's NOT a recipe for short term gain. Instead, it will guide you on an ever expanding step-by-step journey during which you will get to know yourself as a teacher and leader, build long term relationships with your perfect-match-clients and watch your business grow organically and naturally.
It's NOT a course in selling indiscriminately. Instead, it will teach you how to fill retreats with your clients who can most benefit from your unique expertise and who you are more likely to enjoy working with.
It's NOT a get rich quick plan. It will grow you into a leader with an excellent reputation and values that your clients will want to continue working with year after year.
It's NOT cheap mini training created by a person who’s only led a few retreats or generated some generic content using chatgpt. It’s a live training created by a seasoned teacher and retreat leader who surfed the waves of the retreat business for over a decade full time, and even continued during the pandemic when most retreat companies stopped operating. All I teach is rooted in deep personal and professional knowledge and experience.
This course is created for professionals such as
Facilitators who want to create high quality retreats, attracting dream clients that return every year
Yoga and meditation teachers
Pilates instructors
Therapists
Coaches
Retreat centre owners, interested in creating signature retreats with guest teachers
Professionals in any other healing or personal development modality, ready to take their clients on a deeper journey in a cocoon of a retreat.
Imagine your students telling you THIS after the retreat (these are real comments of former participants):
“Absolutely Amazing. Everything about this retreat exceeded my expectations.!”
– Russell, US
“I’m leaving the retreat feeling relaxed, more grounded, and enriched by having met wonderful new people.”
– Nathalie, Switzerland
“Your retreats allow to dive deep, to detach from the every day life at home but also to gain new tools to implement back home.
Thank you for your great work, for sharing your knowledge, your spark and your passion!
To many more retreats together!”
– Verena, Germany
“I can say without a doubt that it was the most relaxing holiday of my life, and I came back after a week feeling happy and full of energy.”
– Rune, Denmark
“Everything was just perfect, I feel grounded and rejuvenated and I have been inspired to practice yoga and meditation more regularly back home in London.”
– Cally, UK
“As mentioned in person, I found your retreat exceptional, starting with your competent, strong and soft and caring teaching to the ability you have to be open, flexible yet prescriptive and precise on pose details.Just lovely all around!Feeling joyful. Privileged. Grounded.”
– Elena E., Switzerland
Teach Yoga Nidra
Teach Yoga Nidra is an online training that offers you everything you need to start teaching with confidence and skill
By the end of the program, you’ll be able to...
Discover your uniqueness as a facilitator
Get to know your unique strengths as a teacher and facilitator.
Find out who your ideal client is and how to make yourself visible
Identify who your ideal clients are and how to attract them.
Have a plan and strategy
You’re clear and confident in yourself and your offer.
Equipped with all you need to get started
You have a step-by-step plan and ready to launch/scale a successful retreat business.
Know how to fill your retreat
You understand your target audience and how to reach it. You have a systematic and simple-to-execute promotional plan
You know how to find the right locations
My 12 years of global location scouting condensed into a compact package so you can absorb the powerful insights and become a location scouting guru yourself
Why this training?
The principles you'll learn are tried-and-teste
The course is led by a professional with over a decade of full-time experience running retreats
rich with examples
it's practical, easy-to-understand and implement
it's rich and comprehensive and it will teach you everything you need to know to start or scale
Join us now and get access to these
BONUSES
Guide to brand partnerships!
This exciting bonus will guide you through the process of creating win-win brand partnerships. This will expand your following and introduce you to new clients and communities that resonate with you and your business.
(Value 499eur) included in Retreat Mastery
Location Scouting Checklist
A strategic summary of most important questions you must first ask yourself and then ask your potential retreats venue to ensure success of your retreat.
(Value 249eur) included in Retreat Mastery
Expert Positioning Guide
Meet yourself anew as a teacher and leader, get crystal clear on your identity and become magnetic for your ideal client
(Value 299eur) included in Retreat Mastery
The business of yoga nidra - this bonus is a part of Mentorship programme
This bonus training will help you get clear about your goals as a yoga nidra teacher and create a road map of how to get there
(Value 389eur) included in Teach Yoga Nidra Mentorship Programme
Your Investment
Choose Teach Yoga Nidra option that is right for you
Option 1
Short 7-day training
Great choice for an independent learner. This short training is a 7-day marathon of classes that will deliver the gist of the programme and help you get started.
499€
Option 2
Full 7-week training
Get a full experience of learning from one of the industry professionals and saving years and thousands of euros on figuring everything out.
1899€
Option 3
Full 7-week training + coaching
Maximise your results by adding coaching – Elena and her team of experts will ensure you’re off to a best possible start or ready to expand your business!
This is a 3-month programme.
3499€
Save your spot now to get immediate access to the training and be a part of this group!
What’s included
The easiest way to start: this training is self paced, meaning you don’t have a deadline for completing anything
The most essential compactly packaged content of the training condensed into 7 days with short and actionable training videos
Does not include live videos, Q+A nor coaching
What’s included
Takes 4 weeks to complete, plus 2 weeks to complete and submit your final assignments
Includes tests, quizzes, special assignments, partner work and additional practical trainings to prepare you for a real-life teaching situation
Yoga Alliance credits and certificate of completion for all who complete the training on time and pass the tests
What’s included
Everything in Option 2
A mentorship program with Elena upon completion of the training
The Business of Teaching Yoga Nidra training
Your key assignments will be reviewed by Elena personally. You will get feedback about your work and grow into the best version of a yoga nidra teacher you can be
Retreat Mastery comes with a 100% satisfaction guarantee. This training will help you create a solid understanding of how to run retreats and get the tools you need to start teaching in just 7 weeks. I also expect you to put effort into mastering the skills I’m here to teach you. This is why in order to receive your 100% refund, you will be asked to submit the completed coursework for the first 7 days of the programme.
If you do all the coursework and still feel that I have not delivered on my promise, please submit your fully completed coursework for the first 7 days within 7 days of purchase and I will promptly refund your payment. If the completed coursework is not received within the 7-day period, no refunds will be issued.
Please note that the satisfaction guarantee is applicable to the content of this training. This means that if you no longer have internet access or your work schedule changes and you decide to cancel your participation for reasons other than not being satisfied with the content of the training, no refunds will be issued.
I have been practicing Yoga for 7 years on a regular basis. In studios, at home, I even went through 2 Teacher Trainings in order to get deeper into this world that interests and fascinates me!
Since 2019 I am a mom of three lovely little boys, triplets! My life changed radically from that point on, and at many points I found myself overwhelmed: fear, anxiety and doubts kept me awake at night although I was exhausted. I also suffered from mental fog and was in a constant “fight or flight” mode.
When I read the email from Elena about the 7 days Yoga Nidra Challenge, I was straight away interested since I already had very nice Yoga Nidra sessions. During those 7 Days, I felt the relief straight away: how come only 20 Minutes if “lying down” can make me feel so much better? I felt the instant ease of my worries, anxiety and fears. I could see clearly without any mental fog, and my afternoons (as I practiced Yoga Nidra during the midday nap of my boys) were much more energetic with a bright, optimistic and joyful mood.
That’s why I decided to trust Elena and join her on the Journey of getting to know Yoga Nidra in depth.
Since the courses are recorded and launched on a daily basis, I could choose to learn at my own pace without being overwhelmed by the amount of recordings. Still I was disciplined enough to commit to those 45-60 min of learning a day, so I was finished after 3 weeks. I also loved the group calls with Elena and the other students that made the community alive and answered all of my questions.
Not only have I learned so much about Yoga Nidra and how to teach it, I have myself taken the benefits of daily Yoga Nidra sessions into my life as a student.
I guess I am not the only one benefitting from this clarity, bright mood and happiness: my boys and my partner can feel it too 🙂
- Celine, Yoga Teacher, France/Germany
Questions?
You’ll get the whole investment back by having just 3 first retreat clients sign up for your retreat, and you’ll get to keep the expertise and knowledge forever.
You can choose to spend 10-12 years like I did gathering your own experience – or you can leverage on mine. Save yourself thousands of Euros on strategies that are not working and cut your learning time, saving years of your life. Instead of learning from costly and stressful mistakes, you can start enjoying this evolution of your career as a retreat leader, with a solid, clear plan and my support.
No. I started with a subscribers list of 40 people and sold out my first ever retreat.
Do I have to have a massive social media following?
No. I started without ANY social media and then added just a few channels gradually. In fact, I still don’t have any big social media accounts!
No, this training is based on attracting the right clients organically and offering great value so that they keep coming back and creating positive word of mouth. My client retention rate over the years has been on average 85% so as you can see, I prefer to deliver excellent retreats instead of investing in paid ads and constantly searching for new clients.
The short training is pre-recorded. The full training is delivered live via zoom. If you miss a session, the recording will be available for 3 months.
If you choose the package that includes it, then yes – in this case five5 private sessions with Elena to have a look at your business and optimisze your strategy will be included in your package.
No, we get to the point and I don’t deliver any watered down content that is boring to listen to and doesn’t add any value. We get to the most important topics right away and you receive actionable information and practical step-by-step guidance. The average time per week that you’ll need to put aside to follow the training is around ca. three hours plus the amount of time you choose to dedicate to building your retreat business (which depends on your vision and commitment).
Retreat Mastery comes with a 100% satisfaction guarantee. This training will help you create a solid understanding of how to run retreats and get the tools you need to start teaching in just 7 weeks. I also expect you to put effort into mastering the skills I’m here to teach you. This is why in order to receive your 100% refund, you will be asked to submit the completed coursework for the first 7 days of the programme.
If you do all the coursework and still feel that I have not delivered on my promise, please submit your fully completed coursework for the first 7 days within 7 days of purchase and I will promptly refund your payment. If the completed coursework is not received within the 7-day period, no refunds will be issued.
Please note that the satisfaction guarantee is applicable to the content of this training. This means that if you no longer have internet access or your work schedule changes and you decide to cancel your participation for reasons other than not being satisfied with the content of the training, no refunds will be issued.
This one-of-a-kind training is offered by one of the most experienced retreat experts in the industry and is packed with value. It’s my promise to you that if you show up and commit to the process, it will completely transform your retreat business.
If you enrol into a certification programme and don’t complete the assignments on time, you’ll get a chance to complete it next time the programme is offered.
Please note that our short training is non-refundable.
・A yoga teacher who would like to learn to guide your students into the deepest tranquility and rest
・A meditation teacher wanting to expand your knowledge and offer a new style of meditation
・A therapist interested in adding a very effective method of relaxation to their portfolio
・A parent who would like to help raise mindful, grounded and calm kids (and as an added bonus, help them fall asleep fast)
・A software developer/helicopter pilot/arctic guide/you name it wanting to teach meditation.
A part of this course is all about cultivating self-practice which makes this programme a great choice if you are ready to
- Be the best example of what you teach
- Reverse the effects of stress, anxiety, burnout and overwhelm, and learn to deal with them better
- Take action to make meditation your daily practice
- Improve your physical and mental health
- Master your thoughts and your mind
- Be in charge of how you feel
- Improve your sleep
- Invest into your long term mental health
- Don’t have internet access to follow the training
- Don’t have the time for the training
- Are not ready to put the effort and energy into doing the work involved
- Expect overnight results and don’t have the patience to follow through one day at a time, as the step-by-step guidance unfolds
- Don’t have the possibility to be in an uninterrupted environment to participate in the training and assignments
Yes, please contact elena@sparklingyoga.com
Get started now
Option 1
Short Training
Great choice for an independent learner. This short training is a 7-day marathon of classes that will deliver the gist of the programme and help you get started.
499€
Option 2
Full 7-Week Training
Get a full experience of learning from one of the industry professionals and saving years and thousands of euros on figuring everything out.
1899€
Option 3
Training + Certification + Mentorship
Maximise your results by adding coaching – Elena and her team of experts will ensure you’re off to a best possible start or ready to expand your business!
This is a 3-month programme.
3499€
Save your spot now to get immediate access to the training and be a part of this group!